Transform Your Product Development Process with Ada IQ
AI-driven customer insights, product evaluation, and generative 2D design.
Ada IQ helps
you go from user data...
to Quantitative Prediction
and Scoring...
to Generative Design faster
and more successfully
About Ada IQ
Ada IQ is at the forefront of the Third Wave of product design, and our goal is nothing less than the transformation of the physical product design process.
- First Wave: Traditional product design tools and processes
- Second Wave: Digitization of processes and tools over many years, with resulting increases in collaboration, speed, and productivity.
- Third Wave: Using AI to produce a great leap in the understanding of customer attitudes and desires, and applying that understanding to the production of generative designs.
New product development is a challenging process. Today, at least 40% of new consumer products fail or underperform expectations. This results in missed business opportunities, wasted team energy, and excessive discounting, returns, and waste.
ADA stands for Advanced Design Augmentation, and our AI-driven platform assists product managers, designers, and related professionals in having better insights into customers’ needs and desires, benefiting from predictions of customer feelings about specific new product features, and producing data-inspired generative new designs.
Ada IQ grew out of research funded by the National Science Foundation, and a passion for market solutions from a very experienced team.
Ada IQ provides a complete AI-powered product development solution from consumer insights through data-driven generative design.
AI-driven consumer insights: Aggregate consumer data from diverse sources to guide your design process.
Validate your 2D concepts and physical prototypes with real-world data.
Generative design: Support your designers with AI-driven insights to innovate and iterate with confidence.
Design for Needs
Leveraging AI-driven approaches from Ada IQ provides an unprecedented opportunity to integrate Design for Excellence (DFX) into early-stage product development processes and add a much-needed user-facing design element. Ada IQ has introduced a new element called Design for Needs (DFN), which enhances DFX by integrating latent user-market needs and facilitating the development of robust technical requirements derived from user sentiment.
The Team
Ada IQ’s multidisciplinary team includes experts in artificial intelligence, engineering, design, new product development, and business.
Stuart Nixdorff
CEO, 3X founder
Tucker Marion, Ph.D.
VP Product
Mohsen Moghoddam, Ph.D.
Co-Founder
Paolo Ciuccarelli
Chief Design Officer
Lu Wang, Ph.D.
Chief Architect
Mahdi Srour
Director of Product Management